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ARCHIVE

12th(2010)



Orgasm Inc.

Liz CANNER

  • USA
  • 2009
  • 78min
  • Beta, Digi-beta
  • color
  • Documentary

SYNOPSIS

Best Feature / Vermont International Film Festival 2009
 


In the shocking and hilarious documentary ORGASM INC., filmmaker Liz Canner takes a job editing erotic videos for a drug trial for a pharmaceutical company. Her employer is developing what they hope will be the first Viiagra drug for women to win FDA approval to treat a new disease: Female Sexual Dysfunction (FSD). Liz gains permission to film the company for her own documentary. Initially, she plans to create a movie about science and pleasure but she soon begins to suspect that her employer, along with a cadre of other medical companies, might be trying to take advantage of women in pursuit of billion dollar profits.


 


Orgasm Inc., is also subtitled ¡°the strange science of female pleasure¡± and is a documentary which looks into the pharmaceutical industry that is trying to develop medicine for FSD (female sexual dysfunction) or in other words, ¡®pink Viiagra¡¯. After Viiagra came into the market in 1998, the giants in the pharmaceutical industry have been fighting to get the female version of it approved by FDA. Director Liz Canner emphasizes that because of the greedy drug companies and their marketing strategies, the sociological and medical discourses on female sexuality are distorted and individual women¡¯s bodies and souls are the only ones to suffer in the process. For example, a sociological study once said ¡°43% of women are suffering from sexual dysfunction¡± and it got Opera Winfrey to say ¡°it is an epidemic in the nation¡¯s bedrooms.¡± That study actually has no grounds. On the other hand, those kinds of statements start the urban legends and turn normal states into serious medical conditions. Orgasm Inc. asserts that FSD is from the alliance between medical experts and giant drug companies and they have constantly diagnosed women¡¯s sexuality and desires as deficiencies and insufficiencies. 9 years of hard work finally paid off and Orgasm Inc. appeals a ¡°healthy and wealthy life style¡± and discloses the falsification of global pharmaceutical companies that produce ambiguous dieses and drugs. At the same time, this documentary induces the viewer to reflect upon female sexual desire and orgasm by introducing interviews with various medical experts on sex and real women and re-edited animation clips. (KWON Eun-sun)

PROGRAM NOTE

Best Feature / Vermont International Film Festival 2009
 


 Synopsis
 In the shocking and hilarious documentary ORGASM INC., filmmaker Liz Canner takes a job editing erotic videos for a drug trial for a pharmaceutical company. Her employer is developing what they hope will be the first Viiagra drug for women to win FDA approval to treat a new disease: Female Sexual Dysfunction (FSD). Liz gains permission to film the company for her own documentary. Initially, she plans to create a movie about science and pleasure but she soon begins to suspect that her employer, along with a cadre of other medical companies, might be trying to take advantage of women in pursuit of billion dollar profits.


 

Program Note
 Orgasm Inc., is also subtitled ¡°the strange science of female pleasure¡± and is a documentary which looks into the pharmaceutical industry that is trying to develop medicine for FSD (female sexual dysfunction) or in other words, ¡®pink Viiagra¡¯. After Viiagra came into the market in 1998, the giants in the pharmaceutical industry have been fighting to get the female version of it approved by FDA. Director Liz Canner emphasizes that because of the greedy drug companies and their marketing strategies, the sociological and medical discourses on female sexuality are distorted and individual women¡¯s bodies and souls are the only ones to suffer in the process. For example, a sociological study once said ¡°43% of women are suffering from sexual dysfunction¡± and it got Opera Winfrey to say ¡°it is an epidemic in the nation¡¯s bedrooms.¡± That study actually has no grounds. On the other hand, those kinds of statements start the urban legends and turn normal states into serious medical conditions. Orgasm Inc. asserts that FSD is from the alliance between medical experts and giant drug companies and they have constantly diagnosed women¡¯s sexuality and desires as deficiencies and insufficiencies. 9 years of hard work finally paid off and Orgasm Inc. appeals a ¡°healthy and wealthy life style¡± and discloses the falsification of global pharmaceutical companies that produce ambiguous dieses and drugs. At the same time, this documentary induces the viewer to reflect upon female sexual desire and orgasm by introducing interviews with various medical experts on sex and real women and re-edited animation clips. (KWON Eun-sun)

Director

  • Liz CANNERLiz CANNER

    Orgasm Inc. is award-winning director Liz Canner¡¯s first feature documentary. Canner was recently named one of the top ten independent filmmakers to watch in 2009 by The Independent Magazine and honored with a Visionary Award from Dartmouth College for the movie. Since earning her BA with Honors from Brown University in 1991, she has received more than 45 awards, honors and grants for her innovative documentary projects on human rights issues. They have screened at festivals like The New York Film Festival and the Human Rights Watch Film Festival. For her contribution to the field, Canner has been honored with a Radcliffe Institute for Advanced Study (Bunting) Fellowship from Harvard University and a Rockefeller Foundation Next Generation Leadership Fellowship.

Credit

  • ProducerJulie Parker BENELLO, Marc N. WEISS, Judith HELFAND
  • Cinematography Liz CANNER
  • Art director Liz CANNER
  • Editor Liz CANNER, Jeremiah ZAGAR, Sandrea CHRISTIE
  • Music Alex BARNETT, Don GLASGO, Stephanie OLMANNI
  • Sound Tom PAUL